Why New Bookkeepers Can’t Grow Their Business

Why New Bookkeepers Can’t Grow Their Business

The huge difference between accounts staff (and technical support staff) and sales staff is fascinating. It’s the classic difference between staff who are technically trained and aim to perform accurate data entry or fix detailed problems versus sales people who...
Cleaning Business Start up Issues

Cleaning Business Start up Issues

I had the pleasure of meeting Michelle and being her first customer for her brand new cleaning business. Michelle was excited and nervous but had the support from someone who was experienced in running a cleaning business with her. Michelle did a fantastic job and...
Who is your customer?

Who is your customer?

This is one of the first questions a good marketing person will ask you. The question is really, “who is your ideal customer?” and it affects everything you do in your business plan and digital marketing. When you are an employee, looking for work, you can...
Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

Psst.. Xero uses NPS to Succeed. Lessons for all Online Businesses including Startups. How Customer Service Makes a Difference.

As a business owner, you need to deliver great service to your customers. And, you want them to see the effort you put into creating an excellent experience for them. There are MANY different facets and technologies used by a typical small business and Typical...
Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

Customer Service Quality can Make or Break Your Business: Google Ads is NOT a Silver Bullet

You might offer a great product or a great service. But if your customer service is bad, the news will spread like wildfire. With Facebook, Twitter, TrustPilot and social media in general everyone’s experiences are made public, so your customer service must be...
MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB Essentials Accounting Update Upsetting Students and Users and Virtual Assistants with Complaints

MYOB seems to have a way of upsetting their users and partner regularly and this time it is because of a recent upgrade they made to their MYOB Essentials Software. We heard from a student and a Virtual Assistant and read many bad user reviews online. Virtual...
Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

Rubbish Customer Service from Telstra – WHY would you take their free digital marketing review and advice

It’s no secret that Telstra are lacking quite a bit in the customer service department. In fact, it doesn’t take long to find enraged user reviews about the Telstra ‘expert’ that never arrives on the line to help. This blog is about the...
Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

Farmers get FREE Xero, MYOB or QuickBooks accounting training with Federal government subsidy

The past year has been a tough one for everyone – there’s no doubt about that. The COVID-19 pandemic has affected thousands of industries, and small-scale farmers have been hit with one of the hardest blows. Farmers do a lot of tough labour, and they also...
Xero Quality Accounting Software Waves Goodbye to Australia :-(

Xero Quality Accounting Software Waves Goodbye to Australia :-(

We’ve written a couple times in the past about whether you should use FREE Accounting software and how some FREE or cheap accounting programs offered features which were considered advanced by companies like Xero. Sadly, it has become obvious why you...