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Damaged Whitegoods a Winning Formula against Harvey Norman

Seconds World was the largest second hand good retailer when Gerry Harvey snapped it up in 2019. It went into administration and one article at the time said,

under Gerry Harvey management, the retail chain will strip business away from Greys Online, Catch Of The Day and E Bay where both distributors and brands are “getting rid of run out stock”

If you are looking for a second hand or damaged “seconds” dishwasher now you’ll find that Ebay is still going well and being used by some of the major retailers.

What’s more apparent is the rise of online appliance retailer like Appliancesonline.com.au, applianceswarehouse.com.au and homeclearance.com.au.

Cheap damaged dishwashers capture sales for new dishwashers

The other aspect about factory seconds is it is a great lead into new whitegoods sales. There are only so many damaged whitegoods and customers can make the choice of buying them or brand new dishwashers, dryers, fridges etc for a higher price.

We made a purchase recently and when it arrived we could hardly even see the damage or dent that caused an issue.

Buying a factory second was a cheap introduction to potentially buying a brand new dishwasher online. Once you look at the differences and particularly if the dishwasher or fridge you want has been sold you may end up just buying a fridge online!

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