Did you see the segment on A Current Affair about Pick and Lock ripping off their customers?
One of the interesting observations we made was that the owner seemed to blame the high cost of Google Ads for ripping their customers off.
Does this mean that every business on the first position in Google paid ads has to rip their customers off? No, but they have to recoup their costs and it is costing a LOT of money per click these days.
Google made a comment in the report (see below).
“We do not allow inflating prices from the quoted amount to exploit users in vulnerable situations or who are under duress.
“We want users to be able to trust the ads on our platform, so we strive to ensure ads are clear and honest, and provide the information that users need to make informed decisions.”
In reality there is little Google can do and it is up to the Australian regulatory bodies to ensure that businesses operate above the law.
The Career Academy from New Zealand are a company that advertises heavily on Google Ads as well through their marketing partner who advertises heavily too.
These costs can only mean that customers are paying more than they need to.
Sometimes businesses like Pick and Lock spend too much on Google Ads because their
- website doesn’t work well or
- their customer service is shocking.
If the customer experience is NOT good business reply on Google Ads to get discovered above other businesses who might even rank better organically and are more relevant.
Maybe you should click on the relevant Google search results first and resort to the paid or sponsored listings if you need to.
Google Ads is NOT a SILVER Bullet to getting new customers.
Learn how to use Google Ads for your business and don’t pay an agency to do it for you AND CHARGE YOU EXTRA for it.
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Want to read more search the Consumer Affairs Department of Victoria – see below.
