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Marketing & Growth library

Showing 19 to 26 of 26. Newest articles first.

  1. How to List Your Business on Google for Free (Step by Step)

    How to list your business on Google for free in 2026: set up your Google Business Profile step by step, get verified and manage it from Search or Maps.

    8 min read

  2. Small business marketing in Australia: a practical plan

    Choose marketing channels that fit your small business, set a budget you can measure, and follow a practical 90-day plan for finding and keeping customers.

    5 min read

  3. Customer Reviews: How to Get Them and Handle Bad Ones

    The reviews playbook: how to ask so customers actually leave one, templates for handling bad reviews, and the ACCC rules that now carry $100m penalties.

    9 min read

  4. Email Marketing for Small Business: The Audience You Actually Own

    Build an email list from zero, stay legal under the Spam Act, and send emails customers actually read. A plain-English guide for Australian small business.

    9 min read

  5. False Advertising Penalties in Australia: Up to $100 Million

    Misleading or deceptive conduct under the Australian Consumer Law: current maximum penalties, what you can't claim, recent cases and a 10-point self-audit.

    8 min read

  6. Networking and Referrals: A 30-Second Pitch That Works

    Ditch the cringey elevator pitch. A plain-English guide to networking in Australia and turning happy customers into a steady stream of referrals.

    8 min read

  7. Google Business Profile: List Your Business on Google Free

    Claim, verify and optimise your free Google Business Profile so local customers find you: categories, photos, posts, reviews and the mistakes that sink rankings.

    8 min read

  8. 15 Cheap Marketing Ideas for Small Businesses (Under $100)

    Fifteen low-cost marketing ideas that work for Australian small businesses — Google Business Profile, referrals, partnerships, email and more — with the how-to.

    8 min read