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Marketing & Growth library

Showing 19 to 25 of 25. Newest articles first.

  1. Small business marketing in Australia: a practical plan

    Choose marketing channels that fit your small business, set a budget you can measure, and follow a practical 90-day plan for finding and keeping customers.

    5 min read

  2. Customer Reviews: How to Get Them and Handle Bad Ones

    The reviews playbook: how to ask so customers actually leave one, templates for handling bad reviews, and the ACCC rules that now carry $100m penalties.

    9 min read

  3. Email Marketing for Small Business: The Audience You Actually Own

    Build an email list from zero, stay legal under the Spam Act, and send emails customers actually read. A plain-English guide for Australian small business.

    9 min read

  4. False Advertising Penalties in Australia: Up to $100 Million

    Misleading or deceptive conduct under the Australian Consumer Law: current maximum penalties, what you can't claim, recent cases and a 10-point self-audit.

    8 min read

  5. Networking and Referrals: A 30-Second Pitch That Works

    Ditch the cringey elevator pitch. A plain-English guide to networking in Australia and turning happy customers into a steady stream of referrals.

    8 min read

  6. Google Business Profile: List Your Business on Google Free

    Claim, verify and optimise your free Google Business Profile so local customers find you: categories, photos, posts, reviews and the mistakes that sink rankings.

    8 min read

  7. 15 Cheap Marketing Ideas for Small Businesses (Under $100)

    Fifteen low-cost marketing ideas that work for Australian small businesses — Google Business Profile, referrals, partnerships, email and more — with the how-to.

    8 min read